VNU Asia Pacific Signs MoU with PATA, The Pacific Asia Travel Association, for Asia’s First B2B Travel Tech Launchpad: Travel & Tech Asia 2025
VNU Asia Pacific and the Pacific Asia Travel Association (PATA) have signed a landmark Memorandum of Understanding (MoU) to drive advancements in travel technology across the Asia-Pacific region. This strategic collaboration will spearhead the inaugural Travel & Tech Asia 2025, scheduled for July 2–3, 2025, at the Queen Sirikit National Convention Centre (QSNCC) in Bangkok, Thailand.
The MoU was formalized during a signing ceremony on November 29, 2024, at PATA Headquarters in Bangkok. Noor Ahmad Hamid, CEO of PATA, and Chaisong Churitt, General Manager of VNU Asia Pacific, represented the two organizations in this historic agreement.
Travel & Tech Asia 2025 is set to become a transformative platform for innovation, sustainable growth, and strategic collaboration in the travel and tourism industry. For the first time, Thailand will host this groundbreaking B2B trade fair dedicated to travel technology, marking the beginning of its expansion across Asia.
“VNU Asia Pacific is honoured to partner with PATA, an organization that has been instrumental in promoting sustainable growth in travel and tourism across the Asia-Pacific region,” said Chaisong Churitt, General Manager of VNU Asia Pacific. “Through this partnership, we aim to create a meaningful impact by providing a platform where industry professionals can explore emerging trends, build strategic alliances, and embrace the innovations shaping the future of travel and tourism.”
Noor Ahmad Hamid, CEO of PATA, underscored the significance of the collaboration, stating: “By merging PATA’s deep industry insights with VNU Asia Pacific’s expertise in organizing high-impact exhibitions, this partnership will foster synergies to propel the travel and tourism sector forward. Together, we will harness technology to unlock the immense potential of the Asia-Pacific region and lead the industry into a transformative era.”
Reflecting on the event’s importance, Panadda Kongma, Vice President – Business at VNU Asia Pacific, added: “The inaugural Travel & Tech Asia 2025 is more than just an exhibition—it represents a turning point for the travel and tourism industry. This platform will redefine how we travel and connect with the world while reinforcing tourism as a key driver of economic growth in the Asia-Pacific region.”
About VNU Exhibitions Asia Pacific
VNU Asia Pacific is a part of VNU Group, a globally operating exhibition company with offices in Utrecht and Bangkok, responsible for consolidating the international exhibition business of Royal Dutch Jaarbeurs. In Southeast Asia, Jaarbeurs has formed a joint venture with TCC Group, a leading corporate conglomerate in this fast-growing region. Operating from its business hub in Bangkok, VNU Asia Pacific serves all major exhibition markets across Southeast Asia, catering to a diverse range of industries.| www.vnuasiapacific.com
About Pacific Asia Travel Association
Founded in 1951, the Pacific Asia Travel Association (PATA) is a not-for-profit membership association that acts as a catalyst for the responsible development of travel and tourism to, from, and within the Asia Pacific region. | www.pata.org
About Travel & Tech Asia
Travel & Tech Asia is a launchpad for tech innovators, travel professionals, and industry experts to connect, collaborate, and explore cutting-edge solutions that are transforming the way we travel. With a focus on digital evolution, sustainability, and smart tourism, Travel & Tech Asia is the dynamic platform for those looking to stay ahead in the fast-paced travel ecosystem. Join us at Travel & Tech Asia to explore the forefront of the Asian travel and tourism industry. | www.travelandtechasia.com
